Apple has had a couple of turbulent months on the Russian market. Economic conditions, fluctuations in the ruble, as well as a shifting political climate forced the Cupertino giant out of the huge market back in December 2014. The decision was later overturned, but Apple products have been going for a premium in Russia ever since.

Now, it seems, the storm is finally settling and the local Apple store has introduced a significant price cut to both the iPhone 6 and iPhone 6 Plus, bringing the price tags a lot closer to the international average. And although some mark-up is still detectable, an iPhone 6 will now set you back RUB48,990 for the basic 16GB model and RUB55,990 and RUB62,990 rubles for the 64GB and 128GB, respectively. This represents a significant RUB5,000 decrease, but is still not quite the RUB39,990 the phone was originally going for. Read more »

If our Samsung Galaxy S6 and Galaxy S6 edge reviews didn’t help you decide if you should get one of the new Galaxy S6 flagships, maybe Samsung’s latest promo app will do the job.

Samsung Galaxy S6 Experience for Android is a nicely designed app demoing and explaining all key features of both the Galaxy S6 and Galaxy S6 edge. There you can learn about the benefits of the new camera sensor, the new S-Health app, various themes, the exclusive design, plus you can learn about all available original accessories. Read more »

It looks like Samsung released the coolest Galaxy S6 & Galaxy S6 edge promo video to date. The Korean giant’s latest clip focuses on the rich history of the Galaxy S series, which started in 2010 with the now classic I9000.

A tad longer than a minute and a half, the clip show each Samsung Galaxy S iteration launched over the years alongside its key features. Read more »

Hot on the heels of last week’s comedy-centric clip, Samsung released yet another video ad for its Galaxy S6 flagship smartphone. As you probably know already, the handset went on sale alongside its Samsung Galaxy S6 edge sibling last week, on April 10.

The latest Samsung Galaxy S6 promo focuses on its wireless charging capability. Read more »

LG is working on a foldable phone-watch hybrid device. As per a patent awarded last week to the Korean giant, the device is basically a mobile phone with ornamental design.

The concept is about a super slim smartphone which can bend backwards to wrap itself around a band. Read more »

LG AKA is an extraordinary smartphone and in a good way. Its key feature is the front mask, which allows the AKA to use its signature feature – the eyes. At first we thought about Tamagotchi, but the AKA isn’t a pet you need to look after. Each of the four AKAs has different personality, but they have one purpose only – to notify you about missed events in a cool way.

Outside the notifying eyes and front mask, the AKA is no different than the LG G2 mini. It’s a well-build phone with the iconic rear control deck and the premium laser-assisted auto-focus LG’s proud of. The rest is rather unimpressive – a 5″ 720p display and a dated Snapdragon 400 chip with 1.5GB of RAM. Read more »

We got in our office one of the more interesting phones this year, the Asus Zenfone 2. It caused quite a stir all the way back in January, when it was announced at CES, mostly because it was advertised to pack a powerful processor, 4GB of RAM and a 5.5-inch display, all for $200.

That later turned out not to be the case, and the Zenfone 2 ended up being a range of smartphones, instead of a single device. Read more »

The Honor 4X is the company’s latest entrant in the budget smartphone category. It is also the launch of Honor as a brand in itself, still owned by Huawei but running independently without the Huawei branding.

The Honor 4X is a competitively priced big screen smartphone. Some of the salient features include a 5.5-inch 720p IPS display, Snapdragon 410 processor, 2GB RAM, 13 megapixel camera, dual SIM connectivity, 4G LTE, and a 3,000mAh battery, all for a price of Rs. 10,499 ($168). Let’s take a closer look at it. Read more »

Even if you assume you’ve already created the hottest flagship of the year, you can’t just sit on your hands and expect it to sell itself. Samsung has run a pretty intense marketing campaign on its latest and greatest Galaxy S6 and S6 edge and now a new promo video is out.

Starring English comedian James Corden and, well, his alter-ego Wilf, the video focuses on the eternal function vs. form debate. Read more »

Tesco was keen to mark the launch of the Samsung Galaxy S6 with as much bang as possible and went all out sending a unit into space. Tied to a special space balloon, the smartphone is accompanied by a trio of GoPro cameras monitoring its every move.

Launched from an undisclosed location within UK’s Peak District national park, the balloon soared 32.5km to the edge of space surviving 160km/h winds and temperatures as low as -57 degrees Celsius. Read more »

We’ve all watched unboxing videos – taking a phone out of its retail packaging for the first time. Samsung’s latest promo video for the Galaxy S6 edge is an “inboxing” video, the story of how the phone and its accessories got into that box.

It begins with placing the fingerprint scanner on the front bracket. Read more »

Apple has seeded the new Mac OS X 10.10.3 Yosemite update for its family of Mac machines. This new update also brings the new Photos app which essentially replaces the iPhoto and Aperture apps.

With Photos, you can enjoy better control in organizing your photos in to Photos, Shared, Albums, and Projects. The app also integrates iCloud Photo Library to sync and take a back up of the images on the Mac and other devices. Read more »

Motorola will ship the Moto X (2014) with a free Moto Hint wireless headset in the United States. The sweet deal will be available across the Atlantic through April 14.

The promotional gift by Motorola is available for customers who purchase an unlocked smartphone directly from the manufacturer’s online store. Read more »

Chinese manufacturer, Xiaomi, is celebrating its fifth birthday and the company is in an all-out festive mode. The manufacturer has always had a strong online community and has really managed to build brand value and awareness, an area where most other Asian businesses fail, and naturally the community forum has been booming with festivities and a fair deal of promotions.

To mark the veritable 5-year corner stone, Xiaomi is looking back and recapping all that it has achieved throughout the years. The company has been steadily gaining popularity, especially in its home market, where it currently presides at the very top of the mobile market food chain. International presence has also been extending, especially in India, where the manufacturer recently partnered up with both Snapdeal and Amazon, for an even broader market reach. Read more »

The all new Jaguar XF four-door sedan is set to feature the embedded in-dash version of the popular HERE Maps navigation software. The aptly named HERE Auto will debut as part of the car maker’s InControl Touch Pro infotainment system.

The navigation system will come loaded with features, designed to provide a smooth navigation experience, and the 10.2-inch screen in the car is the least interesting. Read more »