Chinese manufacturer, Xiaomi, is celebrating its fifth birthday and the company is in an all-out festive mode. The manufacturer has always had a strong online community and has really managed to build brand value and awareness, an area where most other Asian businesses fail, and naturally the community forum has been booming with festivities and a fair deal of promotions.
To mark the veritable 5-year corner stone, Xiaomi is looking back and recapping all that it has achieved throughout the years. The company has been steadily gaining popularity, especially in its home market, where it currently presides at the very top of the mobile market food chain. International presence has also been extending, especially in India, where the manufacturer recently partnered up with both Snapdeal and Amazon, for an even broader market reach.
The company’s success can also be measured in numbers. Xiaomi estimated its total sales at 1.6 million phones, 32 000 TV sets and over 510 000 other Mi gadgets. This all amounts to a revenue of over RMB 1.57 billion. To celebrate this joyous occasion, Xiaomi will be launching a series of discounts, coupons, and free-order lucky draws, both in China and other markets, including Singapore, Malaysia, and India, all to give back some love to its loyal fans.