Apple has always been praised for its marketing, some even argue that the company’s advertising, moreso than the merit of its technology, is what really helps them to secure sales.
Well now it looks like Apple will start taking its marketing even more seriously, as it is looking to developing their branding strategies in-house now. Read more »
The 2014 FIFA World Cup has an official smartphone, and it’s the Xperia Z2.
This makes perfect sense, seeing as Sony is one of the World Cup’s biggest sponsors. Sony has produced a video highlighting their sponsorship while simultaneously pumping everyone up about the games. Read more »
Samsung has released the latest video in its #GALAXY11 series where the fate of the world and mankind will be decided in a football match between the Hurakan aliens and Franz Beckenbauer’s Galaxy 11 team.
After numerous ads where we saw Cristiano Ronaldo and Lionel Messi being drafted to fight for humanity alongside Mario Gotze, Oscar dos Santos, Iker Casillas, Wayne Rooney, it’s now time for the match to finally begin. Read more »
Microsoft’s Surface series of tablets/computers/all-in-one devices have been getting mixed reviews since their inception, but they do seem to be getting better, especially with its latest entry, the Microsoft Surface 3.
If you’re interested in checking out the device, you’ll be able to play around with them in Microsoft and Best Buy stores. Hit the jump to find out more. Read more »
One of the most annoying things about using a smartphone is taking it out in the sun. Corning, the makers of Gorilla Glass, have been working on an anti-reflective coating for smartphone screens for a while now to combat that problem.
The company demoed the coating at Computex this year. Hit the jump to learn more about this new tech and see it in action. Read more »
Google Wallet users have been able to scan credit cards with their device’s camera for a while now, and it looks like Apple is getting their feet wet with the mobile payment game as well.
Well, it’s a step closer, at least. iPhone users can now scan their credit cards with their cell phone’s camera in iOS 8. There are some restrictions however, learn more about the features after the jump. Read more »
So there are plenty of applications for your tablet that are used to kill time and entertain you. Not to say that this pursuit isn’t worthwhile, but then there are apps that can make significant improvements to the way we, on a collective social level, can use to improve our lives.
MotionSavvy looks like it’s one of those apps: as it is designed to read your sign language motions. Read more »
Apple’s developer’s conference today had some big announcements, namely the introduction of iOS 8 and its features.
However, the company did take the time to create a video shout-out extolling the exploits of its developers. Read more »
This was bound to happen at some point in time, but what’s surprising is it has happened even before the actual market launch. The guys at UBreakIfix have got their hands on the Korean G3 and have given it a teardown treatment.
The teardown reveals that the LG G3 can be easy taken apart and according to the folks who ripped the G3, there are only 14 screws that hold LG’s flagship smartphone together. Read more »
We knew that Microsoft was working on a native file manager for its Windows Phone eco-system and the app is now officially available from the Windows Phone Store. The Redmond giant had recently enabled the APIs for file picker and file access for third party developers, and it was about time the company built its own app.
The app is dubbed ‘Files’ and can be used to access all the data stores on your phone and SD card. Read more »
When the news of Apple’s Smart Home dropped, you may have had grand dreams of controlling every aspect of your house with your iPhone.
You may just want to hold off on those plans, as new reports indicate that the abilities of Apple’s Smart Home, at launch, will be limited. Read more »
Apple officially announced that it will acquire Beats Music and Beats Electronics. The Cupertino giant will pay $3 billion for the purchase ($2.6 billion in cash and $400 million in stock), not the initially circulated $3.2 billion.
Under the terms of the deal, the co-founders of Beats Audio Jimmy Iovine and Dr. Dre will join Apple’s executive ranks. Read more »
Internet streaming services have been steadily changing the way people watch movies and TV shows. But what about Sports? If you want to catch the game, at least, in the US, you’ll have to resort to a television provider.
Well the NFL announced that they would be launching their own online viewing service, NFL now. The service won’t offer live game streams from the get go, but it will offer replays and other personalized fan experiences for users. The service will be available on Kindle tablets and Roku devices from the first day it is launched. Read more »
One of the biggest issues with wireless charging and why it hasn’t really caught on is that there are a few different mediums out there. So not all phones play nice with all technologies.
But Broadcom has put an end to that with their BCM59350 chip, which will let your smartphone work with any pre-existing wireless charging standard. Read more »