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Toshiba announces 14 megapixel back-lit image sensor for mobile phones and digicams

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BSI

If you’ve been loosing your sleep about the megapixel war coming to an end – rest assured it won’t be anytime soon. Toshiba just announced their 14 megapixel 1/2.3” back-lit CMOS image sensor, intended for use in mobile phones and digicams.

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HTC makes a switch in brand identity, it’s up to YOU now

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Today HTC launched their brand redesign choosing “Quietly Brilliant” as a slogan in favor of their old “HTC Innovation”. The new HTC brand identity is more easy-going with light-colored backgrounds and handwritten fonts. The thing that I enjoy the most is that their once  pitch-black film-noir website color scheme is redesigned as well with a more lively feel in mind. I would have liked it even better if they went for something more colorful instead of simply switching from black to white overnight, but I’ll take it as it is.

htc-you-campaign

HTC will use the new “Quietly Brilliant” brand message as a part of their world-wide advertising campaign that puts “YOU” (the user) in the center of the advertising message. The slogan in all marketing materials will be something along the lines of “You don’t need to get a phone. You need a phone that gets you.” Read more »

All the important stuff you need to know about Windows 7

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Now that the latest Microsoft desktop OS is officially out in the stores, I guess many of you will be taking the upgrade route. Vista was hardly up to scratch and the good thing is that Windows 7 took all of its good features (yes, there were some) and delivered it in an even more eye pleasing package with a lot of improvements.  The most important aspect that have been taken care of is performance.

windows7

Some of us (the GSMArena.com blog team) have been using Windows 7 as primary work/leisure OS ever since it came out as a public beta. And let us tell you, we’re quite pleased with what Microsoft have put forth this time (unlike Windows Mobile 6.5).  In case you’re on your way to upgrading, here’s a rundown of all the nitty gritty Windows 7 features and hacks that deserve your attention.

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Apple announces the touch sensitive Magic Mouse – works wirelessly

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apple-magic-mouse

Apple finally went ahead an added a true wireless mouse to their arsenal. Meet the Bluetooth-based Magic Mouse. Since it’s definitely not the first, or not even the hundredth wireless mouse on the market, you may wonder what’s the fuss all about. Well, the thing is that the Magic Mouse is itself touch sensitive supporting touch gestures much like the touchpads of most recent mobile computers.

The Magic Mouse has a unibody design that has Apple written all over – but in the good sense, you know. I say that since up until now the mouse peripherals by the company have always been a little less than stellar, to say the least.

The guys over at Gizmodo have a really nice review of the little white thingy, so jump on and have a good read.