Posted in: Mobile software

Instagram begins rolling out new clickable multi-photo carousel ads

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Instagram has started rolling out a new ad format, dubbed carousel ads, that the company says lets advertising brands share more images with people interested in their posts. You will be able to swipe left and right to look through these images, with a click-able Learn More button below them that’ll take you to a website of the brand’s choice.

“One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more. For instance, a fashion company could use the carousel to deconstruct the individual products in a look,” the Facebook-owned company explained, adding that those who aren’t interested can simply scroll past carousel ads in their feed.

Instagram says users may see carousel ads in the coming weeks as the feature is being rolled out on a limited basis.

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