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The latest Amazon Kindle Fire HDX ad takes a poke at the iPad Air

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Amazon joined the likes of Nokia and Microsoft this holiday season by throwing a punch at Apple in a commercial. The retail behemoth’s latest ad for the 8.9″ Kindle Fire HDX aims squaarely at the iPad Air.

As expected, the Kindle Fire HDX 8.9 commercial focuses on its larger-resolution display, as well as lower weight and price tag in comparison to those of the iPad Air. Curiously, the ad features a voice which closely resembles that of Apple’s chief designer Jony Ive. The latter is a prominent fixture in Apple’s own product promo videos.

You can check out Amazon’s latest ad below.

Source | Via

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