No product campaign nowadays is truly complete without a few good clips, which is why HTC often hits YouTube to showcase various features of the One M9 flagship.

The videos are quite a few and touch upon such features as HTC Connect, HTC BoomSound and the new and improved HTC Sense. The phone’s new theming engine is also advertised and so is the impressive camera setup and camera app, which just recently received RAW photo functionality. Read more »

Motorola Moto E 2nd Gen sales recently kicked off and we were eager to get one and put it through its paces. Our in-depth review is already live and you can read all about the new budget smartphone there.

The new Moto E packs a slightly bigger 4.5″ qHD display and runs on the modest, but modern, Snapdragon 410 chipset with a quad-core 1.2GHz Cortex-A53 processor, Adreno 306 GPU and 1GB of RAM. It also has a 20% bigger battery capacity at 2,390 mAh and runs on a vanilla edition of Android Lollipop. Read more »

Windows Phone has found its niche in the lower end of the market, so now it’s Microsoft’s job to translate that into demand for the more advanced offerings. The Microsoft Lumia 640 tries to coax users with its modest model number, but behind that is a capable mid-ranger.

The early 6-series led their similarly-priced Android counterparts with better screens, cameras and chipsets. Market pressure has brought Androids up to par, but now the Lumia 640 makes a bid to regain the lead. Read more »

The LG G4 is the new kid on the block and inevitably faces fierce competition. We invite you to share your thoughts on how LG’s latest and greatest compares to the current crop of premium offerings.

The G4 may be a little late to market, compared to the Samsung Galaxy S6 and the HTC One M9, but that should give it an advantage in technology, right? Meanwhile, the iPhone 6 Plus is in a whole different camp, but no premium smartphone shootout can be complete without Apple taking part. Read more »

Well, it’s definitely a Sony and it has four in its name and it’s not a severely-overdue huge disappointment. You guessed it, it’s the Xperia M4 Aqua and its Sony’s latest mid-range offer. The Japanese tech giant really deserves points for this one, as it does look to be quite a premium device with a budget-friendly price tag. But, let’s not be hasty and go by impressions alone.

We first caught a glimpse of the M4 Aqua at MWC 2015 in Barcelona and it left us with quite a pleasant impression. The reality of Sony’s current situation is kind of odd. In the absence of a proper flagship device, given the disappointment of the Z4, new mid-rangers are left with the hard burden of filling the void. There has been talk of an upcoming Xperia P2 with a formidable specs sheet, but for now it is up to the M4 Aqua to keep users happy. Read more »

Samsung released another promo video of the brand new Galaxy S6 edge flagship. The Korean giant’s latest marketing stint is focused on the craftsmanship of the smartphone.

The materials used in the making of Samsung Galaxy S6 edge include metal frame made of 6013 aluminum and rear casing with nano-thin multi-coating process that shows off the device’s color. Read more »

There wasn’t exactly a point when the Apple Watch was deemed inexpensive, but even skeptics were willing to admit that a $349 price for the entry-level Watch Sport was somewhat acceptable. A new bill of materials (BoM) revealed by an IHS teardown would leave a bad taste in your mouth though, even if you’re a devoted fan of the brand.

The components used add up to $81.20, and manufacturing costs are estimated at $2.50 for a total of $83.70. Naturally, that doesn’t include other expenses, such as research and development, logistics and advertisement. Read more »

Samsung released a second installment of its Avenger-themed Galaxy S6 edge promo video. Once again, the new clip features sports stars Lionel Messi, Eddie Lacy, Fabian Cancellara.

The new installment brings the Oculus-powered virtual reality experience that the devices are capable of delivering via an optional headset. Read more »

If anyone still hasn’t hear, although we highly doubt that with all the fuss, the LG G4 is official. The announcement was made on April 28 and there are even preorders, already available for the device in both its leather and plastic back variants.

Naturally the Korean company is now launching a PR campaign to promote its new flagship. TV commercials are a large part of any such undertaking and just a few days after the launch, LG is already showcasing the clips it will be running. Read more »

LG’s latest flagship smartphone, the G4, has been official for a couple of days now, and crowds have been raving about its design and features. In its latest infographic the company has focused on the more quantifiable aspects of its latest offspring and has presented us the LG G4 by the numbers.

We know already that LG is very proud of its camera and the infographic puts a strong emphasis on its features. The quick power up time, extensive manual adjustments and bright aperture are all shown off in numbers. Read more »

Microsoft made a bunch of announcements such as the Microsoft Edge, Windows Universal Platform, Continuum, and more at the BUILD 2015 conference. While the conference was mostly about desktop platform, Joe Belfoire, VP for Operating Systems Group promised to share more about Windows 10 for phones.

Now Microsoft shared a quick look at the upcoming design changes in the user interface with the Windows 10 for phones. The new design language has been created for more flexible controls – in Microsoft terms “Adaptive UX”. Read more »

BlackBerry has announced a limited period Loyalty Program for its customers in India, allowing them to purchase select BlackBerry 10 smartphones, including the Passport, Z30, Z3, and Classic, at a discount of up to INR 10,000 ($158). They’ll also get assured JPMiles from JetPrivilege.

In addition, the Canadian company is also offering 1 GB data free for 2 months on purchase of the Z3 and 2 GB data free for 2 months on purchase of the Z30, Classic, or Passport. Read more »

LG G4 premiered yesterday and it looks quite promising. While the screen’s specs stay the same – a 5.5″ Quad HD unit, the panel is of a new Quantum variety for a superb color reproduction. The Snapdragon 808 chip isn’t the best the market has to offer, but hopefully it will still provide smooth real life performance, which is what counts at the end of the day.

The highlight of the LG G4 is the new 16MP OIS camera with F/1.8 lens, which should do even better than Galaxy S6′s 16MP F/1.9 snapper. We already did a proper hands-on with the device, but now you can also check its official short presentation. It’s shot from a drone with an LG G4, of course. Read more »

The first flash sale of Micromax’s Canvas Spark smartphone, which commenced today at 12 PM on Snapdeal, saw 20,000 units of the device selling out in less than 2 minutes.

“The consumer response for the Canvas Spark has been phenomenal and overwhelming at the same time with the demand for the device increasing every passing minute,” said Micromax CMO Shubhajit Sen. “Our job now is to ensure that the smartphone reaches everyone who has wished for it.” Read more »

Samsung has teamed up with Marvel Worldwide to work on a limited edition Avengers superheroes themed Galaxy S6 edge. Both companies have worked together to release the first promo dubbed ‘Assemble’ showing the Galaxy S6 edge Avengers edition smartphone.

The promo comprises of a Marvel’s fictional superhero characters – Captain America, Iron Man, Hulk, Black Widow, Thor, and Hawkeye. In the promo each character gets a briefcase which packs a special customized edition of the Galaxy S6 edge to match with the persona of the superhero. Read more »