Do you remember last year’s Smoked by Windows Phone marketing campaign? Microsoft surely put great effort back then to show the Windows Phone OS was easier and faster to operate than its competitors. Back then the users had to perform various tasks like checking the weather or taking a picture and uploading it to Facebook faster than a Lumia phone and, usually, failed.
Well, Microsoft is resuming the campaign, this time employing the Lumia 920 and its low-light camera performance to defend the Windows Phone honor.
Here is the latest commercial, where the Lumia 920 challenges a Samsung Galaxy S III to a duel.
The ad is scheduled to air on CBS and ESPN in the USA. Meanwhile I hope Nokia didn’t miss the Galaxy S4 announcement last week and are working on something, rather than settling for beating ex-flagships.