IDC has outed a tablet market report for Q3 2014 and it’s good news for manufacturers as the market has soared 11.5% compared for the same period last year. Global tablet shipments reached 53.8 million as competitive back-to-school promotions and strong interest in the US have driven shipments upwards.
IDC notes that Verizon’s winning tablet strategy is to sell LTE-enabled slates, which in the US are sought after. The upcoming Black Friday sales are also anticipated to result in even larger tablet sales. In the US the market growth is a bit stronger compared to the global one and has gone 18.5% year-over-year.
Apple is still the tablet leader and has shipped 12.3 million units globally in Q3, while Samsung is closing by with 9.9 million units. With its latest result, Samsung captures 18.3% market share for the period, while Apple stands at 22.8%. That’s a fall of 12.8% year-over-year for the Cupertino company.
Asus and Lenovo are third and fourth with 3.5 million and 3 million tablets shipped, respectively. Lenovo is gaining traction fast and is showing a growth of 30.6% from Q3 2013.
“Although the low-cost vendors are moving a lot of volume, the top vendors, like Apple, continue to rake in the dollars,” said Jitesh Ubrani, Senior Research Analyst at IDC. “A sub-$100 tablet simply isn’t sustainable – Apple knows this—and it’s likely the reason they aren’t concerned with market share erosion.”
Source | Via