In a rather unexpected move, Dell announced it is quitting the smartphone market altogether as of next year.
The news was delivered by Jeff Clarke, Dell’s head of consumer business at the Dell World Conference. The reason behind the decision is that “It needs a lot of investments to really be successful”.
So, what’s Dell’s mobile strategy from now on, then? The simple answer is – Windows tablets. The company’s XPS10, XPS 12 and Latitude 10 are now the headline runners for the consumer’s heart, all running Windows 8 or Windows 8 RT.
In an interview with Forbes, Clarke added.
It’s a content play with Android. Amazon is selling books and Google is making it up with search. So far we couldn’t find a way to build a business on Android.