Amazon UK already raised the price of its Prime service, but that was done with a big Kindle Fire price cut to soften the blow. Users in the US will have to take it on the chin – Prime will cost $100, up from $80, in a week.
Amazon announced this with a banner on its home page that looks like Prime is being discounted $20 for the next seven days.
That’s just wishful thinking though, $80 was the price until now. Amazon was considering raising the price by as much as $40, but it seems the etailer has settled on a more gentle bump. And if you think about it another way – $20 more per year is a $1.67 per month – the blow doesn’t seem so big.
Also, keep in mind that students with .edu email accounts can get Prime for $50. If you don’t have Prime or an .edu account, you can start a 30-day trial and lock in the $80 price for the next year, even though the price hike is taking place in a week.
Amazon Prime offers free two-day shipping for many products and streaming access to Amazon’s collection of TV shows and movies. This collection is much bigger in the US than what other countries are getting.
Source | Via