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Twitter’s Buy button now in testing, lets you purchase stuff straight from a tweet

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Back in July a few people spotted an odd new Buy button next to certain product-related tweets in their Twitter timelines. Starting today this feature is officially in testing, the social network has announced.

For now, you’ll only see Buy buttons next to some tweets if you’re in the US. Even if you are, you might not get the new feature, as it will first be available for just “a small percentage” of users.

Apparently this counts as an early step in Twitter’s strategy of letting you easily make purchases from your mobile device. The Buy buttons will show up in the company’s apps for iOS and Android. Those who see them will also get access to offers and merchandise they can’t get anywhere else.

An entire purchase can be made in just a few taps. After the initial one on that Buy button that’s next to a tweet, you’ll get additional product details. Then you enter your payment and shipping info, and that’s it. Oh, and this info will be “safely stored” after your first order through this system, so you won’t have to enter it again on subsequent purchases.

Buy buttons will only show up for you if you follow one of Twitter’s initial partners for this rollout. The full list is available at the Source link below. It’s a pretty diverse set, with Burberry being featured alongside Eminem, Home Depot, Megadeth, and Pharrell. More artists and brands will be added soon.

Source

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