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This one of a kind Leica M designed by Jony Ive is as expensive, as it is gorgeous

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In case the regular Leica M camera with its $6,950 price tag is a tad too plain for you, I have some great news. The storied German photo equipment manufacturer has teamed up with Apple’s designer extraordinaire Jony Ive and Marc Newson to produce a one of a kind Leica M, which will be auctioned off by Sotheby’s in New York on November 23 this year.

The unique Leica M for (RED) is expected to sell for somewhere in the vicinity of $500,000 and $750,000 at the auction. The proceeds will go to The Global Fund to fight AIDS, Tuberculosis and Malaria. PRODUCT (RED) is founded by U2’s frontman Bono.


The camera is as beautiful, as it is expensive

The Leica M for (RED) sports a laser-machined aluminum body, combined with outer shell from anodized aluminum. It took 85 days, 561models, and nearly 1,000 prototype parts to create the gorgeous camera.

As far as specs go, the Leica M for (RED) features a full-frame CMOS sensor, high performance processor, and Leica APO-Summicron –M 50mm f/2 ASPH lens. According to the manufacturer, the lens represents “the best in photography along with its innovative design.”

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