Posted in: BlackBerry, Mobile software

RIM slashes minimum app price in BlackBerry World, tries to attract more developers ahead of BB 10 launch

The minimum app price in the BlackBerry World store has been slashed from £1.00 to £0.75 in UK and from €0.99 to €0.89 in the rest of Europe.

The up-to 25% reduction of the minimum price comes after RIM added multimedia and revamped the interface of its app store a week ago.

RIM’s move to cut prices is aiming to entice current and future users and comes just two days before the company unveils its BlackBerry 10 platform.

Apps in the US currently have a minimum price of $0.99, but rumors have it that this might be changing soon, too.

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