The MWC 2010 is getting a lot of “Sorry, can’t make it” calls lately. First, it was rumors that Nokia won’t have a booth and now LG is backing out as well.
The truth is that neither Nokia nor LG will be exhibiting anything – at least not on the MWC Congress grounds. Instead Nokia will host its own event in Barcelona on February 15th and 16th as an “alternative to the noise and crowds at Mobile World Congress”. They also promise comfy sofas and delicious food.
Nokia will still participate in the MWC conference program and Nokia-Siemens networks, NAVTEQ and Nokia Qt will all have MWC booths, but don’t expect to see a Nokia booth showing new phones.
There won’t be an LG stand at the exhibition floor either. LG will be there for conferences and meetings but that’s it. They’ve taken a similar approach and will rent a pavilion just across the street from the Fira De Barcelona – the site where MWC is usually held. Ouch!
According to All About phones, the reason for that move is the high cost of the booth rent. That’s quite funny, since Nokia posted a pretty healthy Q3 financial results all things considered, and LG reported their highest-ever revenue and profit for Q3. And we suspect their Q4 results are even better. So if the booth price is too steep for these guys, imagine what Sony Ericsson and Palm must be feeling (both will have exhibition booths though).
Source: Nokia, All About Phones