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Microsoft takes another swing at Apple in a Siri vs. Cortana ad

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After repeatedly bashing the MacBook Air in its Surface 3 commercials, Microsoft released yet another ad that takes a swing at Apple. The holiday themed video puts Nokia Lumia 830 side by side with Apple iPhone 6 Plus in a battle of virtual assistants.

The clip consists of showcasing Cortana’s unique features via rhetorical questions towards Siri. Oddly enough, Apple’s assistant answers all questions with “I got bigger” – a likely pun related to the size of the iPhone 6 Plus.

While there’s no denying that Cortana has plenty of useful qualities, I can’t help but feel that Microsoft and the ad agency behind the ad are trying a bit too hard to impress the viewers. What do you think?

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