Sony Ericsson is a pretty big name in tennis – the Sony Ericsson Open just finished and it is a title sponsor of the Women’s Tennis Association. So, it came as a big surprise when it was announced that Maria Sharapova will promote Samsung products from now on (she was a Sony Ericsson ambassador for 4 years).
Currently, her deal covers only Russia and the Commonwealth of Independent States and is for three years. A new deal that covers the rest of the world might be signed next year.
Sharapova will be promoting Samsung’s phones, tablets and TVs. Here’s what her agent had to say about the deal: “Maria really hasn’t been marketed that much in Russia. It’s important to her because that’s where her roots are. I also felt that was a really untapped market, with the 2014 Sochi Olympics coming up.”