There are a total of 27.8 million tablets shipped worldwide in Q3 of 2012 according to a preliminary report from IDC. Compared to the same quarter last year, this is nearly 50% jump in sales and just 6.7% over the previous quarter.
Android tablet have started gaining more considerable market share, as Samsung has shipped 5.1 million tablets in the third quarter, which is twice as much as they managed in the previous quarter, and an increase of 325.0% from 3Q11, when it shipped 1.2 million tablets. This puts the company in second place with 18.4% market share.
Apple maintains its king of the hill position, shipping 50.4% of all tablets in Q3. That’s down from 65.5% for the previous quarter. The anticipation around the announcement of the company’s new iPad mini and iPad 4 are the reason for the slowdown in Apple’s tablet sales. Now that those are out, IDC expect the company to post strong Q4 results.
Vendor |
3Q12 Shipments |
3Q12 Market Share |
3Q11 Shipments |
3Q11 Market Share |
3Q12/3Q11 Growth |
1. Apple |
14.0 |
50.4% |
11.1 |
59.7% |
26.1% |
2. Samsung |
5.1 |
18.4% |
1.2 |
6.5% |
325.0% |
3. Amazon.com |
2.5 |
9.0% |
NA |
NA |
NA |
4. Asus |
2.4 |
8.6% |
0.7 |
3.8% |
242.9% |
5. Lenovo |
0.4 |
1.4% |
0.2 |
1.1% |
100.0% |
Others |
3.3 |
12.2% |
5.4 |
28.9% |
-38.9% |
|
|
|
|
|
|
All Vendors |
27.8 |
100% |
18.6 |
100% |
49.5% |
Still, analysts also think that Android’s tablet upswing will continue as the Apple iPad mini might come off as too expensive at $329 for the regular 7-inch tablet consumer, which would be lured by the Amazon and ASUS’ tablets. Speaking of those two, Amazon, ASUS along with Lenovo round up the top 5 tablet manufacturers.
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