Huawei joined the likes of Samsung, LG, Sony, and HTC in being a football sponsor. The Chinese giant inked a deal with the storied Italian football team AC Milan to become its premium sponsor.
Unsurprisingly, Huawei will become AC Milan’s chief communications supplier as part of the deal.Furthermore, the sponsorship deal will allow Huawei to use the AC Milan for marketing purposes in Italy and abroad.
A deal of such magnitude is nothing but good news for Huawei. AC Milan is one of the most popular football clubs globally, so its association with Huawei will help the Chinese giant raise its profile both at China and on the international market.
Source | Via