Power outage or not, all the Super Bowl commercials ran as planned. One of them was about the recently launched BlackBerry 10 OS and its Z10 flagship. Or so it seemed.
Instead of focusing on what the BB10 OS can do, the commercial shows what it can’t do because 30 seconds are just not enough for listing its features.
Here is the ad itself.
I’m not sure if this is the best marketing for the BB10 OS right now. Sure, it is clever and smart, but it is also a bit lazy. The BlackBerry 10 platform is supposed to deliver a completely new experience and it would have probably been better if the company showed a piece of that instead. Or maybe that’s just me. What do you think?