It seems Spotify is going to have some tough competition soon. According to The Verge, Google is all set to unveil its own music streaming service today at the Google I/O event.
According to their sources, Google has already signed deals with two of the biggest music labels in the industry, Universal Music Group and Sony Music Entertainment. Google had also reportedly struck a deal with Warner Music Group earlier this year. This means that they have sizable content to kick off the service.
The service will of course be subscription based and will be available separately for YouTube and Google Play, although the YouTube service will reportedly be audio-only, according to The Wall Street Journal. The New York Times is also reporting that Google won’t be offering any free tier for the service and all options would be paid.
We have been hearing for a while now that Apple will be launching its own music streaming service but with today’s launch Google should get a decent head start. Although, it is being said that Apple would have a streaming radio service such as Pandora rather than an on-demand service like Spotify or Google’s offering.