Posted in: Gaming, Mobile phones, Mobile software

Games is the most popular category of downloaded apps in the US, iOS users spend most hours playing

According to a 30-day survey conducted by Nielsen, games is the most popular category of apps downloaded and used in the US on mobile phones. 64% of the users that were asked said they played games on their phones, with 60% using weather apps and 56% using social networking apps. Also, 93% said that they wouldn’t mind spending their money for a game, as compared to 87% for apps in the entertainment category and 84% for productivity.

On an average, users spend 7.8 hours playing games on their phones. iOS users spend the maximum amount of time, clocking at 14.7 hours while Android users come second with 9.3 hours. Those with BlackBerries, Windows Mobile/Phone devices and feature phones spend less than under 5 hours each (I assume this is the popular game among BlackBerry users). These users are also likely to spend more time playing built-in games rather than downloaded ones, although that might have something to do with the lack of good downloadable games.



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