Nokia is really pushing hard when it comes to promoting Ovi Maps. Their latest PR stunt is unleashing a fleet of black Ovi Maps branded taxis in some UK cities – they’ll give you a free ride and let you play with a Nokia X6 while you’re traveling…
If you live in London, Manchester, Birmingham or Glasgow be on a lookout for a special kind of black taxis. The Ovi Maps branding should make them easier to spot and this promotion should last a week.
Once you get in the taxi, a Nokia X6 will be waiting for you inside – you can play around with it, even fire up Ovi Maps to see how the voice-guided navigation works. No, they won’t let you keep the phone, but at least you won’t have to pay for the ride either.
If you do want a free X6 however, you could still win one. What you need to do is tweet #NokiaFreeSatNav and you can win one of five Nokia X6 16GB. Those of us that don’t use Twitter seem to be out of luck though.
Well, manufacturers of dedicated SatNav units, the gauntlet has been thrown.