Posted in: Social Networks

Facebook now takes into account the time you spend viewing a post in your News Feed

Facebook has announced an update to the News Feed ranking algorithm that the company says will allow it to take into account the amount of time a user spends viewing a story.

“Just because someone didn’t like, comment or share a story in their News Feed doesn’t mean it wasn’t meaningful to them,” the company said. “There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it.”

Facebook also assured that extra time spent on a story because of a slow internet connection won’t be taken into account. “If people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them.”

The update has started rolling out, and will continue over the coming weeks, the company said.



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