There is no doubt that Google is the undisputed king of the online search market, but it looks like Bing is slowly and steadily capturing market share, at least in the US. According to latest numbers from research firm comScore, Microsoft’s search engine has captured 20.1% of the US desktop search market, which means that it now powers 1 in every 5 desktop searches in the country.
As expected, Google is at the top with 64.4% market share, while Yahoo, ASK and AOL round-up the top five with 12.7, 1.8, and 1.1% market share respectively. “In total, 18.9 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.1 billion (up 11%), followed by Microsoft Sites with 3.8 billion (up 12%),” the research firm said.
However, numbers aren’t rosy for Bing outside the US – in Europe, it claims only 3.37% market share, while globally the number stands at just 4.4%.
Source | Via