The Japanese electronics manufacturer giant Canon will try to secure their own top-level domain – namely “.canon”. If they succeed they will become the first company with their own generic domain.
Don’t hold your breath just yet, though. Even if Internet Corporation for Assigned Names and Numbers (ICANN) grants the permission today, which is what Canon expect to happen the new domain won’t be up and running before late 2011.
Since ICANN liberalized the top-level domain obtaining procedure in 2008 it was only a matter of time until the large companies enter the game (it still costs several hundred thousand bucks to get one). Let’s now see who else will follow suite.