Posted in: Mobile phones

Apple retains position as world’s top brand

The annual BrandZ study by market research agency Millward Brown has named Apple the top global brand for a second straight year.

The BrandZ report lists Apple’s brand value for 2012 at just under $183 billion, representing a 19% year-over-year increase.

Apple find themselves at the head of a top 10 list of which only Coca-Cola, Marlboro and McDonalds are not Telecom or Tech companies, illustrating just how much drive is behind today’s mobile technology sector.

Other notable changes in the top 100 include Facebook, whose IPO this year helped them jump up 16 positions to number 19 on the list, while raising their brand value to over $33 billion.

With the exception of Google, the top 8 looks eerily like it came straight out of the 1980′s, when IBM and Apple vied for control of an emerging PC market.

The only two other smartphone manufacturers on the list are Samsung and Sony, which are ranked 55th and 86th, respectively. The full list can be found here, while more details on the BrandZ study are on this page.



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