You may have already seen the excellent iPad mini ‘Piano’ ad that was shown during the launch keynote and aired on television after the device launched in the respective countries. Now Apple has released two more ads that follow a similar format called ‘Books’ and ‘Photos’.
As you can expect from their names, the first one shows the new iPad mini going through several books with the bigger iPad and the second one shows how photos look on the iPad mini. With both these ads, Apple’s message seems to be that the iPad mini is every bit as good as doing things as the bigger iPad and other than the screen size you’re not compromising on anything.
You can watch both the new ads below. The ‘Piano’ one has also been added at the bottom.