Posted in: Mobile computers

Android tablets finally make an impact, but the iPad is still dominating the market, Q2 analysis shows

The global research and consulting firm Strategy Analytics has published its report on the tablet market in the second quarter of the year. Unsurprisingly, slate sales grew at an explosive rate – 15.1 million for the period, compared to just 3.5 million in Q2 of 2010.

Another conclusion drawn from the report that will hardly raise any eyebrows is that the iPad is still the device to beat, capturing a huge 61.3% market share. As Apple happily reported the other day, sales of the two versions of the iOS slate rose 6 million to a total of 9.3 million.

However, the iPad is finally getting some proper competition as Android tablets are finally making their presence felt. With 4.6 million of them sold, they managed to grab 30.1% of the market, which isn’t bad at all. In fact, in terms of market share, the iOS lead in the past quarter is nearly three times smaller than it was in the same period of last year.


OS

Sales, Q2 2010 (in mln)

Sales, Q2 2011 (in mln)

Change

iOS

3.3

9.3

6.0

Android

0.1

4.6

4.5

Windows

0.0

0.7

0.7

QNX

0.0

0.5

0.5

Others

0.1

0.1

0.0


The QNX-based BlackBerry PlayBook has also managed to appear on the radar with its 500,000 units sold, but at this stage it can’t quite compare to the big guys. In fact the BlackBerry Tablet OS hasn’t even managed to overtake the sales of Windows-based slates, which stand at 700,000.


OS

Market Share, Q2 2010

Market Share, Q2 2011

Change

iOS

94.3%

61.3%

-33.0%

Android

2.9%

30.1%

27.2%

Windows

0.0%

4.6%

4.6%

QNX

0.0%

3.3%

3.3%

Others

2.9%

0.7%

2.2%


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