Posted in: Android, iOS

Google follows Apple’s suit, lays out its own user privacy plans for Android

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In lieu of Apple’s detailed commitment to user privacy, Google followed suit by laying out its own plans for handling the matter. The search giant will begin encrypting user data by default starting with the next major mobile OS release, currently known as Android L.

Android encryption has been available since 2011. However, it is currently an optional feature, which is buried into the security settings submenus. Only the tech savvy Android users therefore use it.

Google has reportedly been working on the new functionality for quite some time now. The company’s upcoming device encryption, at a quick glance, is not unlike what Apple offers to its users with iOS 8.

Having the device encrypted means that only a person with a password can access data on board. Of course, the feature is limited to the actual phone or tablet- it doesn’t cover cloud services, which are the default way to store user data on many occasions.

All things considered, it appears that user privacy is the next major marketing battlefield in the world of mobile tech.

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