The criticism from Apple’s chief designer Jony Ive towards Motorola’s Moto Maker in a recent New Yorker magazine profile, saying “that’s abdicating your responsibility as a designer,” prompted a high-level response from the Lenovo subsidiary. Rick Osterloh, the CEO of Motorola has hit back at the Cupertino-based company, describing iPhone prices as “outrageous.”
“We do see a real dichotomy in this marketplace, where you’ve got people like Apple making so much money and charging such outrageous prices. We think that’s not the future,” Motorola president Rick Osterloh said. “We believe the future is in offering similar experiences and great consumer choice at accessible prices.”
Explaining that Motorola follows a “different philosophy” than Apple, he said, “our belief is that the end user should be directly involved in the process of designing products.” Introduced with the first generation Moto X, the Moto Maker tool allows users to change the color and style of their smartphone to their exact liking.