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Sony starts ad campaign for the Xperia Z3 and Xperia Z3 Compact

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As its two new flagship smartphones are slowly becoming available across the world, Sony has decided to mark the official start for an ad campaign that’s all about the Xperia Z3 and Xperia Z3 Compact.

So far two TV commercials have been posted to the company’s YouTube channel, but more of these videos are said to be on the way. The tagline for the whole campaign is “Don’t settle for good. Demand great”.

The first ad that has been made public today is called “Gliding Lights”, and it’s meant to showcase the Z3 family’s camera performance in extreme low light conditions.

Next up we have “The Journey”, which extends that idea into “a spectacular light show” inspired by the “premium features” of the Z3. Two-day battery life also gets a shout-out.

The following films in this campaign will feature “inspirational stories of real life people using their Xperia Z3 to achieve greatness”, Sony says. And according to Louise Forbes, director of product marketing creation at Sony Mobile, the campaign “taps in to the passion of those people who refuse to settle”.

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