Posted in: Mobile hardware

Samsung rebrands its SD card lineup to match SSDs

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Samsung has seen some great success with its 840 PRO and EVO series of SSD drives, so much so that it’s decided to rebrand its microSD and SD cards to match that nomenclature.

The new Standard, EVO, and PRO cards from the Korean manufacturer will feature easy to distinguish colors which should help consumers in differentiating between the features and capabilities of the different classes.

Speaking of differences, the company has released a table that fully illustrates the new lineup:

As shown, the PRO models offer impressive transfer speeds, which could be useful for high throughput applications and 4K video recording. Video and photography enthusiasts will especially be drawn to this later category.

Samsung has specified that it has released the new naming scheme to make it easier for customers to differentiate between available varieties of SD cards, as the traditional Class rating system can be confusing to the average consumer.

What do you think? Will color-coding and naming their microSD and SD cards help Samsung sell more units?

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