Posted in: Tablets

Popular holiday gifts – tablet and e-reader ownership doubled in the US compared to December last year

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The Pew Internet & American Life Project conducted several studies in the US, which show an interesting trend – in about a month over this past holiday season, the number of owners of tablets and e-readers almost doubled.

In mid-December around 10% of people in the US owned a tablet and just as many owned an e-reader. The study done in early January showed that ownership had jumped to 19% for tablets and for e-readers.

Note that those numbers are for the two types of devices separately. The number of people who own at least one of the two went from 18% in December to 28% in January.

The huge jump in ownership is attributed mostly to the introduction of cheap tablets (like the Amazon Kindle Fire and the Barnes & Noble Nook Tablet) and cheap e-readers (Amazon’s and Barnes & Noble’s e-readers and others hovering around the $100 mark).

Here’s a more detailed breakdown of tablet owners:

And here’s a similar breakdown for e-readers:

You can get some more details over at Pew Internet’s site.

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