Olympus announces OM-D E-M10, Stylus SP-100 and Stylus TG-850

Olympus has announced three new and very different cameras. The first is the OM-D E-M10, the company’s newest micro four-thirds camera. The The E-M10 is a smaller version of the previously announced E-M5 and retains many of its predecessor’s features.

The E-M10 uses the same 16 megapixel Live MOS sensor as on the E-M1 and the E-M5 and a TruePic VII image processor. The E-M10 loses the 5-axis image stabilization on the E-M5 for a 3-axis system but gains a built-in flash instead. The E-M10 also has built-in Wi-Fi, 3.0-inch touchscreen, electronic viewfinder, 8fps burst mode and HD movie recording, all in a compact metal body.

The OM-D E-M10 is priced at $699.99 body-only and at $799.99 with the M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens. It will be sold in black and silver colors from March.

The Stylus SP-100 is a new superzoom camera and the first in the world to feature a red dot sight. Red dot sights are used on weapons because they help in tracking and focusing on fast moving objects and are parallax free so they are accurate regardless of the position of your eye. On the camera, a red dot sight will help you keep track of the subject, especially when you are zoomed all the way in. The red dot sight is placed above the electronic viewfinder and can be closed when not in use.

The SP-100 has a 24-1200mm, 50x optical Ultra Zoom lens with optical image stabilization. Inside there is a 16 megapixel BSI CMOS sensor and TruePic VIII image processor. On the back is a 3.0-inch, 920k dot LCD and 460k dot EVF. The SP-100 has a focus limiting feature to only focus within or beyond a particular distance, auto-focus lock mode and manual focusing mode. The camera can also record videos at 1080p60.

The Stylus SP-100 is priced at $399.99 and will go on sale in March.

Lastly, there is the Stylus TG-850, which is a waterproof camera. Other than having a rugged and waterproof body, the TG-850 also has a super wide angle 21-105mm lens with 5x optical zoom. On the back is a 3.0-inch, 460k dot LCD that can flip 180 degrees to take self portraits. The camera has a 7.1fps burst mode and 1080p60 video recording.

The Stylus TG-850 is priced at $249.99 and will be available in March.

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