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Joke ad shows app for people consumed by their smartphones

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A city in China had to open a special lane for people who have their head buried in their smartphone, but car maker VW has a more high-tech solution to this 21st century problem. Introducing Bump Alert – the smartphone app that automatically flashes a warning when you are about to run into something.

Okay, okay, Bump Alert is not an actual feature… of your phone. But it is a new feature called City Emergency Brake on the new VW up!, Volkswagen’s city car.

The car brakes automatically in critical situations – for example when the driver in front of you jams on the brakes.

There’s one more video here. The videos are in Bulgarian but have subtitles, so make sure they are turned on.

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