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Apple reportedly acquires German augmented reality company Metaio

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Apple has bought augmented reality company Metaio, according to a report from TechCrunch, which obtained legal documents showing transfer of shares from the latter to the former.

Metaio is a German company that was founded back in 2003 and has the likes of Ferrari and Ikea as its clients. Just to give you an idea, the company’s technology lets prospective buyers apply different colours and finishes to cars in the showroom. You can also use it to see how your home will look with new furniture (see video below).

When reached out for comment, an Apple spokesperson said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

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