Posted in: iOS, Mobile phones, Mobile Services

Apple releases new iPhone 4S ad, starring Martin Scorsese

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Apple has released yet another ad for the iPhone 4S highlighting the Siri functionality. And this time, they have none other than Mr. Martin Scorsese himself.

This new ad sticks to the same formula as the previous ones. The celebrity is using the Siri functionality on the iPhone 4S to manage day to day tasks such as changing appointment schedules, which highlights the ease of using just your voice to do these otherwise tedious tasks while simultaneously highlighting the conversational nature of Siri.

This particular video has Mr. Scorsese is in a cab, finding out the schedule for the day, moving around calendar events, locating his friend on a map using the ‘Find My Friends’ service and finding out the traffic on his current route, all using his voice.

Personally, this is my favorite of the new series of Siri ads featuring celebrities because it actually shows the celebrity, Mr. Scorsese in this case, doing something important on his phone, instead of, say, asking if it is raining while standing next to a window or the meaning of life. Mr. Scorsese also brings some entertainment to the ad with his amusing and believable way of speaking.

You can watch the full video below and in case you missed them, the older ads can be found right below the latest one.

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