Posted in: iOS, Mobile software

Apple allegedly accquires Cue to compete against Google Now

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Apple has reported acquired Cue, a personal assistant app that was formerly known as Greplin. According to a report from AppleInsider, the Cupertino giant has bought the startup for a price tag of $35-$45 million.

In the meantime, Cue has announced that its service will be shutting down and will no longer be available to consumers. All the Cue Premium users will receive a refund, which can be claimed through the iTunes or the company’s website.

In case you are wondering what Cue is all about, the app is quite similar to Google Now and Apple’s new iOS 7 contextual notifications. However, Cue had made its way to the market well ahead of both known services.

Unfortunately, there is no official word from Apple, but a spokesperson from the company has said that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans”.

Source 1 | Source 2

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