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All you need is projection mapping and ideas – an Audi video show

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If you’re not familiar with projection mapping (or video mapping), it’s a way to convey movement and artistic effects to an object that’s standing still.

We’ve seen those done by Samsung and LG on various buildings in various cities, especially 3D projection mapping. It looks awesome and, for me, is an art form all on its own.

In this case we’ll be showing you an amazing project by ATOMIC Advertising Agency and Radugadesign for Marlboro, the cigarette giant.

The object of the video is the Audi A5 Sportsback, decked out in white to make the video animations on it stick out. The music is nice too, if you’re into dubstep, that is.

Radugadesign’s channel features other videos of the same concept and YouTube is full of them also so if you’re in to the video/projection mapping trend you have hours of watching available.

Source | Via

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