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Alibaba says will launch Netflix-like online video streaming service in China

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Chinese e-commerce giant Alibaba has announced that it will soon launch a Netflix-like online video streaming service in the country. Dubbed TBO or Tmall Box Office, the service is expected to launched in about a couple of months.

The announcement was made by the company’s head of digital entertainment Patrick Liu, who also revealed that the service will not only bring shows from China and other countries, but will also feature original content from in-house studios.

As for the pricing, Liu said around 90% of the service’s content will be paid for – requiring a subscription or to be charged on a pay-per-view basis. “Our mission, the mission of all of Alibaba, is to redefine home entertainment,” said Liu. “Our goal is to become like HBO in the United States, to become like Netflix in the United States.”

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