Microsoft thinks the Nokia Lumia 530 is great, has 10 reasons to back up that claim

Microsoft’s mobile division sure seems to be proud of the recently unveiled Nokia Lumia 530. This, you may remember, is the successor to the best selling Lumia 520, and it will become available in August.

As you might expect, the ten reasons that Microsoft lists for why the Lumia 530 is simply great aren’t extremely objective, not all of them anyway. But let’s take them one by one.

First off, the company boasts how cheap the phone is. And at €85 before taxes and subsidies, you can’t really argue with that. Except the Moto E is pretty cheap too, so the Lumia 530 certainly isn’t the only decent smartphone in this situation.

The second reason has to do with “high-end features”, with which the handset is “bursting”. Mentioned here are the Action Center, customizable home screen backgrounds, as well as Cortana, Microsoft’s personal assistant. However, all of these features have to do with the version of the OS the Lumia 530 is running, namely Windows Phone 8.1. Sure, it’s nice to see such a low-end device come with the latest software, but these things aren’t unique to the 530.

Number three on the list is the “powerful” chipset, and for a handset priced like this that’s true. At No. 4 we find the 15GB of OneDrive cloud storage you get for free… but everyone with a OneDrive account gets that amount of space for nothing, you don’t have to buy a phone for this reason.

We’re also told the Lumia 530 “loves apps”, and that it has a dual-SIM version. Next up the camera is touted for its 5 MP resolution, though you really shouldn’t expect it to rival units from more expensive devices in any way. The best it can do is to one up those used in similarly priced devices.

Here Maps gets a shout-out too, and its offline navigation capability is (rightfully) praised. Number 9 on Microsoft’s list is that you can both work and play on this smartphone, using the Office suite for the former and services such as MixRadio for the latter.

And finally, the company says its new device looks great, but beauty is a rather subjective thing, isn’t it? That said, the Lumia 530 is indeed colorful as you’d expect given that it’s a Nokia. And it supports changeable shells too, so you can make it your own.

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