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HTC Play could be a new online store for games by HTC

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HTC filed a request at the US Patent and Trademark Office to protect the term HTC Play as a trademark. Reportedly this is the name of a future HTC-exclusive app market for games (I’m guessing Android ones), to which every HTC phone will have access.

Now I’m not sure if another app store is what we most need at the moment, as there are, what, 10 of them already? You have the Amazon store you have the Opera store, a couple of obscure ones like SlideMe and, of course, the Android Market . I just don’t see the point. Android started off as a unified OS with its own ecosystem, spanning through manufacturer to manufacturer. Now there are Xperia PLAY-exclusive games, exclusive application stores and this all makes the choice of which droid to grab all the harder for the end user.

But you know, this is just a way to draw-in some new income by differentiating your products in an overcrowded market. HTC already has HTC Likes, which is an alternative way of browsing the Android Market and services, which give you access to books, movies and music so this is all probably just the next step in their long-term strategy.

There’s no word on the actual online store or service HTC is rumored to consider. Still in the smartphone business doings go from rumor to reality far too quickly these days so I guess we’ll soon find out what all of this means. Hopefully it will all be good!

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